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Beyonce and Jay Z challenged over Blue Ivy trademark

By Admin / Published On Friday, 12 May 2017 10:11 AM / No Comments / 80 views

Blue Ivy is keeping a real stranglehold on that name.

The Los Angeles event-planning company have again moved to block Beyonce and Jay-Z from trademarking their daughter’s name, TMZ reported.

The firm had already prevented the couple from registering ‘Blue Ivy’, arguing it was operating under that moniker for three years before the child was even born.

What's in a name? Beyonce and Jay Z's have been challenged AGAIN over their second attempt to trademark 'Blue Ivy Carter'

What’s in a name? Beyonce and Jay Z’s have been challenged AGAIN over their second attempt to trademark ‘Blue Ivy Carter’

Her superstar parents made a second attempt earlier this year by adding her surname, but the company has now also filed legal documents challenging ‘Blue Ivy Carter’ as well.

Bey and Jay’s  application covers everything from beauty products to ‘baby teething rings’. 

But the challenge points out that the rapper is on record as saying they have no intention of actually selling any products; rather they’re just trying to prevent others from doing so.

Try, try again: The couple first tried to secure the rights to the name 'Blue Ivy' back in 2012, shortly after their daughter was born

Try, try again: The couple first tried to secure the rights to the name ‘Blue Ivy’ back in 2012, shortly after their daughter was born

In addition to fragrances, cosmetics, hair care and skincare, the paperwork – which is publicly available to view on the United States Patent and Trademark Office database, also lists key chains, DVDs, CDs, baby carriages, bags, books and even playing cards and ‘live musical performances’.

According to the database, the application was originally filed in January 2016, but was only made available for opposition on January 10 of this year. 

The couple first tried to secure the rights to the name ‘Blue Ivy’ back in 2012, shortly after their daughter was born.

Mini magnate: Bey and Jay's application covers everything from beauty products to 'baby teething rings 

Mini magnate: Bey and Jay’s application covers everything from beauty products to ‘baby teething rings 

Called it: The event-planning firm had already prevented the couple from registering 'Blue Ivy', arguing it was operating under that moniker for three years before the child was even born

Called it: The event-planning firm had already prevented the couple from registering ‘Blue Ivy’, arguing it was operating under that moniker for three years before the child was even born

They are currently expecting twins; which they announced to much fanfare in February.

While they have yet to reveal their due date, most estimates predict they will arrive between now and the end of June.

In the meantime, Beyonce has been sharing plenty of pics of her ever growing bump with her 101million followers. 

Preggers: In the meantime, Beyonce has been sharing plenty of pics of her ever growing bump with her 101million followers

Preggers: In the meantime, Beyonce has been sharing plenty of pics of her ever growing bump with her 101million followers

Make like Beyonce and snag a Gucci bag

Beyonce looked stunning as she was spotted wearing a cutout long sleeve stretch black dress with a wide brimmed hat and gold duster coat. She paired this look with star platform sandals and a velvet embroidered Gucci Marmont bag.

Beyonce has been spotted in Gucci time after time and she is often spotted in custom pieces now for her growing baby bump. We love the bold graphics and street style ready designs.

Copy her and click the link on the right to get the same bag via the online boutique for $ 2700.

We also have a high street edit int he carousel below that can help you get Beyonce’s style for less!

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Long live the queen: They are currently expecting twins; which they announced to much fanfare in February 

Long live the queen: They are currently expecting twins; which they announced to much fanfare in February 

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